完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | Khaled Bennour | |
| dc.date.accessioned | 2020-08-25T06:33:41Z | - |
| dc.date.available | 2020-08-25T06:33:41Z | - |
| dc.date.issued | 2007/12/01 | |
| dc.identifier.issn | issn16070704 | |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2376/2283 | - |
| dc.description.abstract | We analyze the relationship between market size and entry when an incumbent and a potential entrant compete to gain market share and advertising is the only strategic variable._x000D_ Entry occurs when the relative effectiveness of incumbent’s advertising is smaller than a_x000D_ threshold level that depends on the size of the market. This threshold level is monotonically_x000D_ and positively related to market size. Consequently, equilibrium with entry is more likely the greater is the size of the market. | |
| dc.description.sponsorship | 逢甲大學 | |
| dc.format.extent | 8 | |
| dc.language.iso | 英文 | |
| dc.relation.ispartofseries | international journal of business and economics | |
| dc.relation.isversionof | Volume6,No.3 | |
| dc.subject | advertising|entry|market size | |
| dc.title | Advertising and Entry Deterrence: How the Size of the Market Matters | |
| dc.type | 期刊篇目 | |
| 分類: | Volume06,No.3 | |
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