天河神水粉絲專頁之內容數據分析

Abstract

這次課程合作業者為逢甲大學跨校跨域音樂舞台生命劇場，逢甲大學跨校跨域音樂舞台生命劇場主要致力於讓學生不再只在紙本上學習技能。而是能在實作上學習，我們希望能將此課程和學生的學習成果觸及更多人來了解，讓更多人也能了解「舞台」的魅力。在我們定位之下，我們為逢甲大學跨校跨域音樂舞台生命劇場的粉絲專頁，規劃了為期六星期的系列文章，藉由發布貼文及舉辦活動來達到宣傳的目的。將與舞台上總是默默付出的幕後人員相關的貼文上傳粉絲專頁，藉此讓更多人了解舞台背後那些人的努力及劇團相關課程，並在每星期進行效益分析，了解每週的發文是否能吸引目標客群的目光。經由此次經營粉絲專頁的結果，我們發現若只透過網路上的宣傳與推廣是不夠的，必須增加與目標客群之間的互動，了解目標客群的需求，才能吸引目標客群的眼光，並增加粉絲數還有增加粉絲黏著度，吸引更多人來觀看粉絲專頁與課程的最大效益。

The co-operator of this course is Feng Chia University Cross-School and Cross-domain Music Stage Life Theater. The Feng Chia University Cross-School Cross-domain Music Stage Life Theater is mainly dedicated to making students no longer only learn skills on paper. Instead, we can learn through practice. We hope to reach more people to understand the course and the learning outcomes of students, so that more people can also understand the charm of "stage". Under our positioning, we have planned a six-week series of articles for the fan page of Feng Chia University's cross-school and cross-regional music stage Life Theater and achieved the purpose of publicity by publishing posts and holding events. Upload posts related to the people behind the scenes who are always silent on the stage on the fan page, so that more people can understand the efforts of those people behind the stage and the relevant courses of the troupe, and conduct benefit analysis every week to understand the weekly Whether the post can attract the attention of the target audience. Through the results of this fan page, we found that it is not enough to promote and promote on the Internet. It is necessary to increase the interaction with the target customer group and understand the needs of the target customer group to attract the attention of the target customer group. and increase the number of fans and increase the degree of fan stickiness, attracting more people to watch the fan page and the maximum benefit of the course.