完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | ZHE-QIAO WU | zh_TW |
| dc.contributor.author | PHUONG-QUYNH NGUYEN | zh_TW |
| dc.contributor.author | ILADA PHANKASEMSAN | zh_TW |
| dc.contributor.author | ELENA WOLF | zh_TW |
| dc.date | 110學年度 第一學期 | zh_TW |
| dc.date.accessioned | 2022-04-12T08:49:41Z | - |
| dc.date.available | 2022-04-12T08:49:41Z | - |
| dc.date.submitted | 2022-04-01 | - |
| dc.identifier.other | M0900581, M0928101, M0928500, M1077261 | zh_TW |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2376/4771 | - |
| dc.description.abstract | In the new era of industry 4.0 with increasing environmental pollution, it is necessary for companies to start thinking about implement businesses that can satisfy both. Tesla is a company that operates in technology area with the vision and goals to transfer the world to a clean and sustainable life. Moreover, Tesla decided to operate in a new and growing industry that might change the consuming behavior of the people all around the world, which is electric vehicles (EVs). What makes Tesla stand out from other car manufacturers when car industry is somehow coming to mature stage is that Tesla aims at making fully electric car instead of popular plug-in hybrid cars. In this report, we analyze Tesla company with multiple strategic analyses to study how Tesla is becoming one of the most successful companies with rapid growth these years – which includes SWOT Analysis, Three Levels of Strategy Analysis, Strategic Map Analysis, Porter's Five Forces Analysis, Value Chain Analysis, Resources and Capabilities Analysis and Porter’s National Diamond Analysis. The results show that Tesla is leading the EVs industry at the moment with differentiation strategies and it will be more and more developed in the near future. Moreover, the success of Tesla comes from the support of many different factors – including governments from different countries. The success of Tesla can be a leading case for other companies to follow and it will slowly enhance the customers’ consumption behavior into an emission free life and get the customers into using more environmentally friendly and sustainable products. | zh_TW |
| dc.description.tableofcontents | Chapter 1 The research reasons for selecting Tesla as our case study 9 Chapter 2 Introduction 11 Chapter 3 SWOT Analysis 15 3.1 Internal Analysis 15 3.1.1 Strengths 15 3.1.2 Weaknesses 16 3.2 External Analysis 17 3.2.1 Opportunities 17 3.2.2 Threats 18 3.3 Summary of SWOT analysis 19 Chapter 4 Three Levels of Strategy Analysis 21 4.1 Tesla’s Corporate Level Strategy 21 4.2 Tesla’s Business Level Strategy 22 4.2.1 Competitive Business Strategy 23 4.2.2 Sustainable Advantages & What is different to all the other automakers and energy provider? 24 4.2.3 Customers 25 4.3 Tesla’s Functional Level Strategy 26 4.3.1 Marketing Strategy 26 4.3.2 Research and Development Strategy 29 4.3.3 Finance Strategy 30 4.3.4 Production Strategy 32 4.3.5 Human Resources Strategy 34 4.3.6 Sales Strategy 34 Chapter 5 Strategic Map Analysis 36 5.1 Providing Clean Energy Products 36 5.2 International Expansion 37 5.3 Customer Differentiation 39 5.4 Differentiation Strategy 40 Chapter 6 Porter's Five Forces Analysis 43 6.1 Bargaining Power of Suppliers 43 6.2 Bargaining Power of Buyers 43 6.3 Competitive Rivalry in the Electric Vehicle Industry 44 6.4 Threat of New Entrants 45 6.5 Threats of Substitutes 46 6.6 Summary and Analyzing the industry attractiveness 47 6.6.1 Growing industry 48 6.6.2 Bargaining power of suppliers and buyers are low-moderate 48 6.6.3 The intensity of competition will also grow but for now Tesla is succeeding 49 Chapter 7 Strategic Group Analysis 51 7.1 Red Ocean Strategy: Analyzing between Price and Geographic Coverage 51 7.2 Analyzing between Price and Product Length 53 Chapter 8 Resources and Capabilities Analysis 56 8.1 Main Resources and Capabilities from Tesla 56 8.1.1 Tangible Resources 56 8.1.1.1 Physical Resources 56 8.1.1.2 Financial Resources 57 8.1.2 Intangible Resources 58 8.1.2.1 Technology Resources 58 8.1.2.2 Reputation Resources 60 8.2 The Framework for Appraising Resources and Capabilities 64 8.2.1 Key Strengths 64 8.2.2 Superfluous Strengths 65 8.2.3 Key Weaknesses 65 Chapter 9 VRIS Analysis 67 Chapter 10 Value Chain Analysis 69 10.1 Primary Activities 69 10.2 Supportive Activities 71 Chapter 11 Differentiation Strategy 73 Chapter 12 BCG Matrix Analysis 75 12.1 BCG Analysis on Tesla’s EV Models 75 12.2 BCG Analysis on Tesla’s Solar Energy Products 77 Chapter 13 Synergies among the SBUs 81 13.1 Growth Synergy 81 13.2 Marketing Synergy 81 13.3 Financial Synergy 83 13.4 Technological Synergy 84 Chapter 14 Porter’s Diamond Model Analysis 85 14.1 Factor Conditions 85 14.1.1 Natural Resources 85 14.1.2 Financial Resources 86 14.1.3 Human Capital 86 14.1.4 Infrastructure 87 14.2 Demand Conditions 87 14.2.1 Size of the Domestic Market 87 14.2.2 Demanding Domestic Customers 88 14.3 Relating and Supporting Industry 89 14.4 Firm Strategy, Structure, and Rivalry on Tesla 90 14.4.1 Company Strategy 90 14.4.2 Company Organizational Structure 91 14.4.3 Company Rivals 92 14.5 Government Conditions 93 14.5.1 Government policies 94 14.5.2 Government as a catalyst 94 References 95 | zh_TW |
| dc.format.extent | 108p. | zh_TW |
| dc.language.iso | en | zh_TW |
| dc.rights | openbrowse | zh_TW |
| dc.subject | Tesla | zh_TW |
| dc.subject | electric vehicles | zh_TW |
| dc.subject | strategic analyses | zh_TW |
| dc.subject | differentiation strategies | zh_TW |
| dc.subject | sustainability | zh_TW |
| dc.title | Driving Sustainability and Electric Vehicles Evolution: Tesla Company's Success Strategies | zh_TW |
| dc.type | gradreport | zh_TW |
| dc.description.course | Global Strategic Management | zh_TW |
| dc.contributor.department | 國際經營與貿易學系, 商學院 | zh_TW |
| dc.description.instructor | 羅芳怡, Fang-Yi Lo | - |
| dc.description.programme | 國際經營與貿易學系, 商學院 | zh_TW |
| 分類: | 商110學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M0900581110106.pdf | 4.93 MB | Adobe PDF | 檢視/開啟 |
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