完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | Pan Ming-Yi 潘明怡 | zh_TW |
| dc.contributor.author | Jhao Jian-Ning 趙健甯 | zh_TW |
| dc.contributor.author | Stefanie Azaria Soeharto 王欣玫 | zh_TW |
| dc.contributor.author | Suweeraya Boonchu 蘇微雅 | zh_TW |
| dc.contributor.author | Parichattrarat Rattasurabhisa 陳華 | zh_TW |
| dc.date | 110學年度 第一學期 | zh_TW |
| dc.date.accessioned | 2022-04-12T08:55:22Z | - |
| dc.date.available | 2022-04-12T08:55:22Z | - |
| dc.date.submitted | 2022-04-12 | - |
| dc.identifier.other | M1003010、M1002380、M0971335、M0932626、M0927632 | zh_TW |
| dc.identifier.uri | http://dspace.fcu.edu.tw/handle/2376/4772 | - |
| dc.description.abstract | This paper selected the brand UNIQLO, a famous clothing business brand from Japan, as a research object. We used different management analysis tools to discuss UNIQLO’s global strategic management. It aims to analyze various aspects of UNIQLO’s business strategies by comparing with other global brands. Are there any advantages that can continue to be retained or disadvantages that should be corrected immediately? This report contains 10 analyses from the authors, which is divided into topics according to analytical methods. The methods used for analysis were the most common marketing strategy SWOT Analysis, Strategy Level, Strategy Map, Porter’s 5 Forces Analysis, Strategic Group, Resources and capabilities analysis, BCG Analysis, The synergy among SBUs, and Porter’s Diamond Framework | zh_TW |
| dc.description.tableofcontents | Abstract A Table of Contents B List of Figures D List of Tables E Chapter 1: Introduction of UNIQLO 1 1.1 History of UNIQLO 1 1.2 The reason why we choose UNIQLO 2 Chapter 2: SWOT analysis 3 2.1 S - Strengths 3 2.2 W - Weaknesses 3 2.3 O - Opportunities 4 2.4 T - Threats 5 2.5 The conclusion of SWOT analysis 6 Chapter 3: Three-Level Strategy 7 3.1 Corporate Strategies 7 3.2 Business Strategies 9 3.3 Functional Strategies 13 Chapter 4: UNIQLO Strategic Map 17 4.1 Production 17 4.2 Customer 19 4.3 Specialization 22 4.4 Work with the professionals 25 4.5 Spread value-added information 26 Chapter 5: Porter’s Five Forces 28 5.1 Competitive Rivalry 28 5.2 The bargaining power of buyers 30 5.3 The bargaining power of suppliers 31 5.4 The threat of Substitution products 33 5.5 The threat of new entrants 34 5.6 Conclusion of Porter’s 5 forces analysis 36 Chapter 6: Strategic groups 38 6.1 Group of competitors 38 6.2 Strategic variables 39 6.3 Price Versus Product Line 40 6.4 Price Versus Lifestyle 41 6.5 Conclusion of Strategic groups 44 Chapter 7: Resources and capabilities analysis 45 7.1 Identify principal resources and capabilities 45 7.2 Resources and capability analysis 47 7.3 VRIS Analysis 50 Chapter 8: Value chain Analysis 61 8.1 Primary activities 61 8.2 Support activities 62 8.3 Strategy (Differentiation/Low cost) 63 Chapter 9: BCG Analysis 65 9.1 Star Product Line 65 9.2 Question Mark 65 9.3 Cow - Innovation Product 66 9.4 Dog - Synthetic Fabric Product 67 Chapter 10: The synergy among SBUs 68 10.1 Operating synergy 68 10.2 Human resources synergy 68 10.3 Marketing synergy 70 Chapter 11: Porter’s National Diamond Framework 72 11.1 Factor conditions 72 11.2 Related and supporting industries 73 11.3 Demand conditions 74 11.4 Firm strategy, structure, rivalry 75 11.5 Government 75 11.6 Suggestion for UNIQLO 76 References 77 | zh_TW |
| dc.format.extent | 63p. | zh_TW |
| dc.language.iso | en | zh_TW |
| dc.rights | openbrowse | zh_TW |
| dc.subject | UNIQLO | zh_TW |
| dc.subject | SWOT Analysis | zh_TW |
| dc.subject | Strategy Level | zh_TW |
| dc.subject | Strategy Map | zh_TW |
| dc.subject | Porter’s 5 Forces Analysis | zh_TW |
| dc.subject | Strategic Group | zh_TW |
| dc.subject | Resources and capabilities analysis | zh_TW |
| dc.subject | BCG Analysis | zh_TW |
| dc.subject | The synergy among SBUs | zh_TW |
| dc.subject | Porter’s Diamond Framework | zh_TW |
| dc.title | The secret behind UNIQLO’s success - Global strategy management | zh_TW |
| dc.type | gradreport | zh_TW |
| dc.description.course | Global Strategic Management | zh_TW |
| dc.contributor.department | 國際經營與貿易學系, 商學院 | zh_TW |
| dc.description.instructor | 羅芳怡, Fang-Yi Lo | - |
| dc.description.programme | 國際經營與貿易學系, 商學院 | zh_TW |
| 分類: | 商110學年度 | |
文件中的檔案：
| 檔案 | 描述 | 大小 | 格式 | |
|---|---|---|---|---|
| M1003010110107.pdf | 3.18 MB | Adobe PDF | 檢視/開啟 |
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