互動設計與參與式行銷NFT報告書

Abstract

這份NFT報告書是互動設計與參與式行銷的課堂成果，報告內容說明了NFT作品 - 「GenzZ」的設計概念、目標受眾、創作動機、推廣策略以及預算規劃社，群媒體關鍵績效指標的成果則列出於最後。

團隊成員透過拼貼嬰兒插圖和名畫來創作這一系列藝術作品，並且生成NTF 藝術產品，亦針對課程介紹之NFT機制，像是神秘盒子和空投來增加參與度。此次活動皆以「虛實共進的參與式行銷」為主軸，線上經營 Facebook 、 Instagram 、Twitter 社群媒體，而線下是與藝術家合作參展，期望通過線上線下相甫的方式來與客群維繫情感與互動。

This work is the NTF class report for Interactive Design and Participatory Marketing course. The report illustrates the aim and target audience of the NTF project - Gen ZZ. Team members create this series of artwork by collaging baby illustrations and famous paintings into NTFs. Following that, creative motivation, promotion strategies and budget plan are introduced. In final, the result of key performance indicators for social media are listed.

In response to the course aim of Interactive Design and Participatory Marketing, NFT mechanisms, such as mystery boxes and airdrops are proposed to increase the consumer engagement. All activities integrate online and offline communication channel. This includes the operation of social media, including Facebook, Instagram and Twitter, and physical exhibition with artists to participate. This integration approach allows connecting and enhancing the interaction with consumers both virtual and physical and achieves the goal of omnichannel marketing.