臺灣佳葉龍茶出口至香港

Abstract

佳葉龍茶具備獨特的香氣與口感，極具出口潛力，尤其在茶文化深厚的香港市場。香港作為亞洲國際貿易樞紐，進口關稅低且消費者對高端健康茶飲需求日益增加，使得佳葉龍茶的健康屬性與高品質特性成為吸引力。然而，香港市場競爭激烈，有傳統品牌、現代品牌、以及國際高端品牌如共同瓜分市場。 此外，咖啡、奶茶等替代品的普及也增加挑戰。我們將針對中高端消費群體，結合台灣茶文化與健康價值進行品牌塑造，並利用香港的電子商務平台及節慶活動推出禮盒，提升品牌曝光度。進一步拓展至香港市場，提升佳葉龍茶的品牌影響力。

Gaba tea boasts a unique aroma and taste, making it highly promising for export, particularly in the Hong Kong market, where tea culture runs deep. As Asia's international trade hub, Hong Kong offers low import tariffs and a growing demand for premium health teas, aligning perfectly with the health benefits and high-quality attributes of Gaba tea. However, the market is highly competitive, divided among traditional brands, modern brands, and international premium brands. Additionally, the popularity of alternatives such as coffee and milk tea poses challenges. We plan to target mid-to-high-end consumers, combining Taiwan's tea culture with the health benefits of Gaba tea to shape the brand identity. By leveraging Hong Kong’s e-commerce platforms and festive events to launch gift sets, we aim to enhance brand visibility. This strategy will help expand into the Hong Kong market and strengthen the brand influence of Gaba tea.