Understanding e-learning continuance intention: An extension of the Expectation-Confirmation Model

Abstract

This paper aims to develop an integrated model designed to predict and explain an individual’s continued use of e-learning services.Multiple theoretical models are synthesized to hypothesize a model of e-learners’ continuance behavior, which integrates the expectation confirmation model (ECM), technology acceptance model (TAM) and theory planned behavior (TPB) model. The proposed model was empirically evaluated using survey data collected from 381 users about their perceptions of e-learning. Salient results include: (1) consumers’ continuance intention is determined by their satisfaction, subject norm, perceived behavior control, satisfaction and perceived usefulness, and (2) the satisfaction of e-learning is influenced by confirmation and perceived usefulness, and perceived ease of use. Implications of these findings for e-learning are discussed.