E-commerce in Tourism Industry

Abstract

Tourism sector has grown rapidly and given major contributions to economic development especially for developing and less-developed countries. As internet penetration is increasing, the use of e-commerce can be an effective tool to promote and open up new opportunities in tourism sector. Through the web, even tourism in remote areas can be accessed worldwide, reveal its potential, and become the source of development. Given the importance of e-commerce in tourism, it is essential that tourism organizations adopt e-commerce as their business strategy.