CyberLock行銷分析

Abstract

Security problem has been an ongoing issue. People were tasked to find an access control solution to protect their place. They realized that they should not wait to have an incident that is going make them feel the weight of being guilty for not having done the right thing.

Videx, an engineering and manufacturing firm over 30 years, has grown the CyberLock product line to include over 235 different lock cylinder designs and an extensive family of intelligent padlocks. This company offers a high range of services that are always attached to the technological trend.

Videx established an innovative marketing plan for year 2009, they launched the CyberKey Blue, a rechargeable key that uses Bluetooth technology. This combination provides a unique solution for every user. For example, they can use their cell phone to update their key, and check the “key-access schedule” and also download the information that they consider that is needed for the correct use of his product. Videx Inc’s target market is very wide, it can be installed in houses and big companies, now, schools and churches are using this product. For companies that have experienced access and key control problems, CyberLock Access Control System offers a powerful and affordable solution. On the other hand, schools now also have the opportunity to implement an affordable system that is easy to install and can solve this problems in the most effective way.

Videx introduced hundreds different lock designs, and since that Videx has been honored with many national and international awards. Every product is an ideal choice for operators who want a small, and easy to access system, besides all this product attributes, they are known to produce environment friendly products, such as the CyberKey Blue, in which they use in their system a rechargeable battery, which besides saving money to the customer, avoids contaminating the planet with the regular disposable batteries.

In 2001, BBB(Better Business Bureau) determinate Videx as an Accredited Business, this means that the Videx business has already meets BBB accreditation standards, which includes the commitment to resolve, with high success the consumer complaints and any other doubt.

Videx Inc. focus their mission in providing a high quality customer-satisfaction. It is known that they have a very successful “Risk and Problem Solution” analysis group working in their company (contribute with problem-solutions like the SWOT analysis, that analyze the strengths and weaknesses of the enterprise and the opportunities and threats of the target market. Providing this high quality product and customer satisfaction, allowed Videx Inc to internationalize their different product line and adapt to the different needs of their high-range target market, making Videx Inc a very successful and respected company.