Walt Disney Company Case Study

Abstract

In an ever-changing world, we researched how a company like Disney and more particularly the Walt Disney Parks and Resorts division can become and stay a leader in its industry. We analyzed the different levels of strategy, created a strategic map, applied a five forces analysis of the company, did a group analysis, did a VRIS and Resource/Analysis, did a BCG matrix and Synergy analysis, a value chain analysis, explained the diversification strategy. These researches allowed us to define the key point that makes Disney the reference in the amusement park industry: offer a unique, immersive and positive experience to each visitor through a great storytelling that is constantly renewed. The future success of the company depends on its ability to innovate and keep delivering an outstanding user experience.