Google併購HTC案

Abstract

中文摘要

2017年的9月21日，HTC與Google簽訂了合作協議，將旗下的ODM部門以11億美金賣給了Google，引起了外界熱烈討論，各專家也開始預測HTC之後產品的走向，更是好奇併購的因素及後續效益，故我們利用新聞資料、財務資料及公式研究這件合作案。 首先我們先介紹兩家公司的概況以及事件背景，再來將在內文中討論Google願意與HTC合作的動機，為何願意把自家的研發部門出賣？其中有什麼財務、營運狀況發生？藉由幾個資料數據分析，探討HTC從巔峰走向虧損甚至失去市佔率的原因，最後也總結了合作之後對於各自有什麼效益與影響。 而我們的研究結論是此併購案對兩家公司皆有幫助，可說是雙贏的局面，HTC可以獲得解決長期虧損的金額，Google則是看中HTC的研發部門，藉此發展自己的手機品牌，欲拚過蘋果手機。此外，兩家公司的併購案不只為自己公司帶來效益，也影響到周邊股股價也因此上升。而股價方面，HTC在發布消息左右，股價上漲了一段期間，Google股價則是從以前到現在一直維持上漲。

Abstract HTC signed the cooperation agreement with Google in 21st Sep. 2017.Also, HTC sold the ODM department to Google for USD 1.1billion.It raise the attention of the society. Experts forecast the future of HTC, and the reason for this merger and benefit. As a result, we also research it by news and financial information. First, we introduce the merger and two companies. In this paper, you will read the motivation for the cooperation which result our team concluded, and we research the reason why HTC loss their earnings and market shares a lot. Finally, we sum up the benefit and influence after the cooperation event. It a win-win situation. Not only HTC got a good opportunity to solve its debt, but also Google had the past HTC ODM department. Moreover, many stock about the industry rise higher than the past. Therefore, the merger have a good impact on HTC and Google.