Global Strategic Management- Costco case study

Abstract

Abstract Costco Wholesale Corporation is an American membership which is the only one membership warehouse club and provides a wide selection of merchandise. Otherwise, they are currently the largest membership club not only in American but also in global. Around the world, in this market, it owns the biggest branches. In Taiwan, it is the first membership-only warehouse club. With this advantage, customers in Taiwan tend to get all the necessities in one store. It’s more convenient than before and the prices of their products are much cheaper. In addition, Costco has changed the consuming habit gradually. On this report, we would like to take Costco Wholesale Corporation as a case study, analyzing their strategies, advantages, disadvantages and so on. With the above reasons, we’d like to discover the reasons why it can succeed in a short period of time. By comparing with the rivals, we can do the strategy analysis and figure out the answer.