Rent the Runway 時裝租賃打造永續時尚， 卻頻傳碳排疑慮？

Abstract

中文摘要 主要探討 Rent the Runway （以下簡稱RTR）如何透過共享經濟與時裝租賃的商業模式，試圖解決快速時尚帶來的環境衝擊，並推動永續時尚，RTR 鼓勵消費者以「租代買」的方式降低衣物購買次數，並以此延長服裝使用壽命，實現資源再利用與循環時尚的目標，但隨著公司規模擴大與會員數的成長，該企業面臨包括服裝運送、清洗與包裝流程涉及大量能源與水資源消耗的爭議，這些皆導致了碳排放量的上升，使其「綠色形象」受到質疑，面對顧客對便利與時尚的需求，以及社會對永續標準的高度關注，RTR 必須在提供高品質顧客體驗與降低營運環境成本之間尋求平衡。 本報告將透過企業社會責任（CSR）觀點評估 RTR 的永續實踐，並結合利害關係人分析與 SWOT 架構，全面檢視其內外部優劣勢與挑戰，最終針對碳排放爭議與永續執行策略，協助其在綠色轉型與商業發展之間建立長期穩健的永續競爭力。

Abstract It mainly explores how Rent the Runway (hereinafter referred to as RTR) tries to solve the environmental impact of fast fashion and promote sustainable fashion through the sharing economy business model and fashion rental. Controversy over the high amount of energy and water consumption involved in the washing and packaging process has increased carbon emissions and called into question its "green image". In the face of customers' demand for convenience and fashion, as well as society's high concern for sustainable standards, RTR must find a balance between providing a high-quality customer experience and reducing the cost of the operating environment.

This report will evaluate RTR's sustainability practices from a corporate social responsibility (CSR) perspective, and comprehensively examine its internal and external strengths, weaknesses, and challenges based on stakeholder analysis and SWOT structure, and finally help it establish long-term and stable sustainable competitiveness between green transformation and business development in response to carbon emission disputes and sustainability implementation strategies.